I love it when I come across cool design articles and get even more excited when they are in the NYTimes! I took a packaging design class once, I didn't really like it, because instead of focusing on the packaging I always wanted to make new products. Alas I didn't go into packaging, but I can appreciate a good design/bad design when I see it...
This article highlights that EVERYONE, whether they love it or hate it, notice's packaging!
Tropicana Discovers Some Buyers Are Passionate About Packaging
YAY to design, it matters.
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